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How to Set Up a Strategic Schedule on Facebook

When you schedule your posts can make a big difference with both your audience as well as the algorithm. In the video below, you’ll learn how to customize a schedule for your page. 

Scheduling on Social Media

Since you’re already using Facebook and other social media pages, you probably know that it does require a certain level of commitment. This means how you schedule posts is important. You want to follow a few guidelines, test some of these tactics, and find what works for you based on your page’s size and engagement level.

How Many Times Per Day Should I Post on Facebook?

If you have 1 – 1,000 followers: post 1 time per day

1,000 – 5,000 followers: 2-3 times per day

5,000 – 20,000 followers: 3-4 times per day

20,000 – 100,000 followers: 5-8 times per day

100,000 – 500,000 followers: 9-15 times per day

500,000 – 2MM followers: 15-24 times per day 

Remember, just like any other form of communication, you can come off as spam if you overdo it. If people feel like you are spamming them, they can report you and Facebook can decrease your reach. Don’t ever share more than once per hour unless something completely timely occurs.

There are some exceptions to these guidelines if you have low reach or engagement. For example, if you have 1 million followers but you’re only getting five shares per post, you might have to scale back to four really good posts per day. This will allow you to build your momentum back up and avoid people feeling spammed.

Peak Times For Posting On Facebook

Check your Facebook Insights section to see when your peak times for engagement are and use those time slots to post your most important content. For example, you may choose to schedule your peak content at 5 am and 6 pm based on the image below.

Strategically Layering Content On Facebook

Layer your posts throughout the entire 24-hour period so that the algorithm keeps you relevant. If you don’t post at night, you can lose the traction you spend building all day with your followers. You then have to start all over again each morning. Instead, layer your content throughout the day and night to keep the momentum going. 

Layering content would look something like this:

Engagement post (pic, vid, gif, question of the day)

Traffic driver (article, link, offer)

Engagement post (pic, vid, gif)

Traffic driver (article, link, offer)

Example Facebook Schedule: 

12am: Traffic driver (article, link, offer)

3am: Engagement post (pic, vid, gif)

6am: Traffic driver (article, link, offer)

9am: Engagement post (pic, vid, gif)

12pm: Traffic driver (article, link, offer)

3pm: Engagement post (pic, vid, gif)

6pm: Traffic driver (article, link, offer)

9pm: Engagement post (pic, vid, gif)

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