Marketing strategy that actually moves the needle.
I embed with e-commerce and DTC brands as a Fractional CMO — bringing senior-level strategy, channel clarity, and measurable growth without the full-time price tag.
Strategy first. Always.
Most brands don’t have a traffic problem. They have a strategy problem. I help e-commerce and DTC brands get clear on where they’re going — then build the marketing engine to get them there.
CMO-level thinking, without the CMO price tag
You get a seasoned marketing leader embedded in your business — owning strategy, guiding execution, and making high-impact decisions.
Flexible engagements that scale with you
Whether you need 10 hours a month or a full marketing transformation, I adapt to where you are — and where you want to go.
Real accountability for real results
I’m not a consultant who hands over a deck and disappears. I stay in it with your team, tracking what works and pivoting when it doesn’t.
The most expensive mistake a growing e-commerce brand can make is treating marketing as a series of tactics rather than a unified strategy. Every channel, every campaign, every dollar should be working toward the same goal.
A proven strategic process
Every engagement starts with understanding your business deeply before touching a single channel.
Discovery & Audit
Deep dive into your brand, audience, competitive landscape, and current marketing performance to surface what’s working and what’s holding you back.
Strategy Design
Build a 90-day roadmap with clear priorities, channel strategy, messaging framework, and budget allocation — all tied to your revenue goals.
Activation & Execution
Lead your team (or source the right talent) to execute campaigns, test hypotheses, and iterate fast based on real data — not hunches.
Optimize & Scale
Monthly reporting, performance reviews, and strategic pivots so your marketing grows smarter — and your ROI compounds over time.
Strategy in action
Building a full-funnel digital strategy for a science-backed supplement brand
Developed and led a comprehensive digital marketing strategy — spanning SEO, email, paid social, and content — to grow Metabolic Maintenance’s direct-to-consumer channel and build long-term customer loyalty.
Translating complex science into a high-converting digital brand experience
Created the go-to-market strategy and digital ecosystem for MethylPro — turning a clinically-validated product into a brand that educated, converted, and retained a highly engaged customer base.
Scaling a premium wellness program through strategic omnichannel marketing
Led marketing strategy for Clean Program’s High $ Programs — designing the customer journey, retention strategy, and paid acquisition approach to scale high-ticket offerings with measurable ROI.
How we can work together
Flexible engagements built around what your brand actually needs.
Fractional CMO
Embedded marketing leadership on a part-time basis. I own the strategy, lead your team, and drive results — like a full-time CMO, without the full-time cost.
- Marketing strategy & roadmap
- Team leadership & hiring
- Budget ownership & planning
- Board & leadership reporting
- Ongoing performance optimization
Marketing Audit & Strategy Sprint
A focused, time-boxed engagement to diagnose your current marketing, identify your biggest growth levers, and hand off a clear 90-day action plan.
- Full channel & funnel audit
- Competitive landscape analysis
- Messaging & positioning review
- 90-day strategic roadmap
- Executive readout & workshop
Growth Advisory
For brands with an existing marketing team that needs senior-level strategic input — without a long-term commitment. Structured access to a seasoned CMO mind.
- Monthly strategy sessions
- Campaign & initiative reviews
- Hiring & vendor vetting support
- Slack / async access
- Quarterly business reviews
The strategist behind the growth
I’m Kirsten Campbell — a seasoned digital marketing leader with over a decade of experience helping e-commerce and DTC brands grow through smart, strategy-first marketing.
I founded Community Inflow with a simple belief: that most brands don’t need more tactics, they need a clearer strategy. The best campaigns in the world won’t save a business that hasn’t figured out its positioning, its customers, or its funnel.
I’ve embedded with health, wellness, and lifestyle brands — from fast-growing startups to established names — acting as their Fractional CMO and helping them build marketing engines that generate predictable, compounding growth.
Ready to build a marketing strategy that works?
I take on a limited number of clients at a time. If you’re a DTC or e-commerce brand looking for senior marketing leadership, let’s see if we’re a fit.
Book a Free Strategy Call