With the traditional marketing approach becoming less and less effective, it’s time to turn to content marketing. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content in order to attract and retain a clearly defined audience. Instead of pitching your products or services, you are providing truly relevant and useful information that will help them solve their issues.
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content in order to attract and retain a clearly defined audience. Instead of pitching your products or services, you are providing truly relevant and useful information that will help them solve their issues.
Content Marketing vs Traditional Marketing:
In traditional marketing, the focus is on selling – pushing adverts at prospects with little care for what they want from the product or service being advertised. With content marketing, the emphasis is shifted away from touting features while focusing instead on solving problems through high-quality educational pieces.
Content Marketing is Playing the Long Game
Content Marketing is building a relationship with a community. Once you know who your demographic is you can engage them with content that speaks to their needs, interests, and desires. Educational content is a great way to build trust and authority with an audience on social media.
Content is a great way to build relationships, drive that traffic to your website, build an email list and then get conversions. Content marketing is a great way to increase the ROI with customers. Customers who are engaged with your content are more likely to spend 120- 140% of what a regular customer spends.
It may take a while to convert a customer with content marketing but once you do you will have built momentum and loyalty that can outlast traditional marketing.
How to Find Your Demographic?
As a marketer, one of the most important things you need to know is who your target demographic is. Knowing this information will help you build content that resonates with them and in turn convert prospects into customers.
There are many ways to find out your audience demographics. One way would be through social media studies where they do polls on what people think about certain topics or even post what their favorite brands are for different categories. Another way is by doing surveys -asking questions like age range, income level, occupation type, and interests-to get an idea of who may fit into your desired form of customer base from those responses.
One way to find your demographic is you hang out in groups on Facebook or other places online where your audience is hanging out. Another way to find your demographic is to follow and engage with hashtags that they may be using such as #anxietyjourney #weightlossjourney etc.
What do I do once I find my Target Demographic?
Part of a successful content marketing strategy is providing valuable, relevant, and consistent information that will resonate with the customer. These need to meet a certain criteria: educational; valuable information that will help solve their problem without being too pushy (aka sales pitches). Humans naturally bond and build trust with people and sites that give them a lot of value.
Need help finding your demographic online?
Leverage the time and talent of Community In Flow to build and connect with your demographic today. Learn more here.